Speaking
Travis Woods is a channel industry speaker and panel moderator. He has spoken at Canalys Forum, XChange Security, XChange NexGen, GTIA ChannelCon, and the Channel Insider Podcast, bringing an MSP operator’s view to channel strategy and cybersecurity go-to-market.
Talk topics
- What MSPs wish vendors knew
- An operator view of how MSPs choose vendors, why they stall in onboarding, and what earns a place in the stack.
- Building partner programs on trust
- Why the partner value story matters more than tiers and points, and how to make it simple enough to sell.
- Cybersecurity go-to-market through the channel
- Packaging, pricing, and positioning security services so MSPs can sell them with margin.
- AI as a managed services revenue opportunity
- Where MSPs can turn AI into services clients will pay for, and how vendors can help them get there.
- Expanding into LATAM through partners
- Lessons from building distributor and partner relationships in Colombia and across Latin America.
Formats: keynotes, panel moderation, panel discussions, workshops, partner focus groups and advisory sessions. Topics are tailored to your audience, whether MSPs, vendor channel teams, or distributors.
Recent stages
Speaker bio
For event programs and introductions. Use either version.
Short
Travis Woods ran an MSP for 16 years before he started advising vendors. Today he helps cybersecurity, AI, and IT companies build partner programs that MSPs trust, understand, and actually sell.
Full
Travis Woods is a channel strategist and former MSP owner. He founded Fort Point IT in San Francisco in 2009 and ran it for 16 years as a profitable managed IT and cybersecurity practice. In that seat he lived every side of the vendor relationship: choosing security partners, working MDF and co-marketing programs, sitting through onboarding that worked and onboarding that did not, and deciding which vendors earned a place in his stack.
That operator experience is the foundation of his advisory work. Since 2025 he has advised AI, cybersecurity insurance, and IT security vendors on partner marketing, channel brand, onboarding, and go-to-market motions for the MSP and emerging channel ecosystem. His independent practice operates informally as Fort Point Advisory. He also serves as Vice President, Strategy and Channel Partnerships at DVBE Technology Colombia, a systems integrator delivering cybersecurity, infrastructure, and Smart City projects for government and enterprise clients.
Travis is an active voice in the channel. He serves on The Channel Company XChange Advisory Board (formerly Vice Chair of the NexGen Advisory Board), is a GTIA Member Champion, and has spoken at Canalys Forum, XChange Security, XChange NexGen, and GTIA ChannelCon. He is based in the San Francisco Bay Area and works with partners across North America and Latin America.
