Global Channel Strategist & ITSP Ecosystem Leader
Trusted channel strategist helping emerging technology vendors design, deliver and master smarter partner programs, strengthen ecosystems, and build lasting community trust.
Shaping the Future of Channel Growth
As a global channel executive, I help vendors and IT service providers clarify their value, build partner trust, and execute GTM strategies that scale. With deep experience across distribution, partner ecosystems, and global market expansion, I guide companies in creating the clarity, alignment, and momentum needed to strengthen their channels and accelerate growth.
Proven Impact Across the Channel Ecosystem
I understand the challenge because I’ve lived it — as an MSP operator, channel strategist, global GTM leader, and advisor to some of the most influential organizations in the industry. My work spans MSP growth, vendor GTM frameworks, and global partner ecosystems, giving me a practical perspective on what actually drives channel results.
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Increased MSP recurring revenue by 43% through redesigned GTM and partner programs.
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Improved deal win rates by 80% with streamlined sales enablement and co-sell motion.
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Led global GTM efforts delivering multimillion-dollar enterprise and government wins in LATAM.
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Served in leadership roles with NexGen, GTIA, and Pax8, and speaks at leading channel events worldwide.
Advisory & Leadership
Serving on several industry advisory boards, providing strategic insight and collaborative leadership to advance innovation and alignment across the MSP and channel ecosystem.
Channel GTM & Partner Programs
Translate product value to provider outcomes; align distributor, vendor, and MSP motions for scale.
Speaking & Panel Moderating
Travis is a frequent industry speaker and focus group leader, known for driving candid, forward-looking conversations on channel strategy, MSP evolution, and cybersecurity go-to-market trends.
Who is Travis Woods?
What Travis Is Known For
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Building partner programs rooted in trust, alignment, and genuine channel community
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Bridging the gap between MSPs and vendors with practical, operator-level insight
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Designing GTM frameworks that drive measurable partner growth and revenue
A Dual Perspective That Delivers Results
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Built and scaled an MSP before advising global vendors
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Understands both sides of the channel—what MSPs actually need and how vendors must show up
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Blends creativity and discernment to create clear, scalable partner strategies
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Helps MSPs and vendors connect, collaborate, and grow across North America, LATAM, and global markets
A Recognized Voice in the Channel
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Serves on multiple industry advisory councils
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Speaks at leading global channel and cybersecurity events
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Mentors emerging leaders across the MSP and vendor ecosystem
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Known for turning complex channel challenges into simple, actionable strategy
What Drives Him
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Strengthening the MSP and vendor ecosystem
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Helping companies build smarter partnerships and stronger programs
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Creating channel communities that thrive long term
Meet Travis Woods
COMPANIES STRUGGLING WITH CHANNEL GTM
Your Partners Can’t Engage
With a Story They Don’t Understand
Even the best technology companies struggle to communicate clearly how they help MSPs and IT service providers grow. When your value story isn’t simple, partners hesitate. Sellers get misaligned. GTM programs stall. And without trust, the channel becomes harder… not stronger.
This creates friction in transactions with your partners and slows your GTM motions. Sure, you can have partners but if they’re not engaging, then you’re not driving revenue. There’s more to the equation.
WORK WITH TRAVIS
Drive Growth | Build Trust | Channel Strategy
Imagine partners who clearly understand your value, trust your leadership, and champion your solution.
Imagine a GTM strategy that’s simple to execute, grounded in real-world operator experience, and built to scale across markets.
That’s what channel clarity creates — and it’s absolutely within reach.
Channel GTM Strategy & Advisory
Clarify your value and design GTM plays that drive adoption.
Partner Program Architecture
Build scalable incentives, onboarding, and enablement frameworks.
Channel Community Development
Develop community engagement and trust among new and existing partners to drive long-term growth.
LATAM Expansion & Global Ecosystems
Navigate markets, distributors, and go-to-market strategies with confidence.
Strengthening Channel Relations, Building Trust
As a global channel strategist and MSP ecosystem leader, Travis Woods has spent nearly two decades helping technology vendors and service providers strengthen their go-to-market strategies across IT and cybersecurity. He is known for building partner programs that work, rooted in trust, alignment, and a genuine sense of community across the channel.
Blending creativity with discernment, Travis designs innovative GTM frameworks and scalable partner strategies that deliver real results. His approach helps MSPs and vendors connect, collaborate, and grow from North America to LATAM and beyond.
Recognized for his collaborative leadership, Travis serves on industry advisory councils, speaks at global channel events, and mentors emerging leaders in the MSP and cybersecurity ecosystem. His passion is clear: helping the channel build smarter partnerships, stronger programs, and communities that thrive long term.
Industry Advisory Boards & Leadership
The Channel Company – XChange Advisory Board Member
MSP conference advisory board member (former Vice Chair) providing direction, content and peer and vendor engagement to deliver educational, and network building experience.
Pax8 – Partner Advisory Council Member
(Former) Member of the MSP partner advisory council tasked with providing new vendor recommendations and product vetting for Pax8 Marketplace.
Theo AI – Product Advisory Board Member
Advisory to emerging AI product for MSP/ITSP market with emphasis on market positioning, product features and building audience of influence.
HENNGE North America – Advisory Board Member
Provide channel strategy and GTM guidance for an international SaaS solution for IAM and Cybersecurity. Aided in recruiting and building a partner advisory council.
By the Numbers
Global Executive
Connecting the Channel
One Country at a Time
For Travis, a change of latitude sparks creativity and fuels his passion for connecting with partners, exploring new markets, and experiencing the diverse ways business and culture intersect. His travels reflect a genuine love of connection, strengthening relationships and building community wherever he goes.
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Industry Conferences
49
Flights This Year
66,819
Miles