About Travis Woods

Travis Woods ran an MSP for 16 years before he started advising vendors. Today he helps cybersecurity, AI, and IT companies build partner programs that MSPs trust, understand, and actually sell.

Travis Woods is a channel strategist and former MSP owner. He founded Fort Point IT in San Francisco in 2009 and ran it for 16 years as a profitable managed IT and cybersecurity practice. In that seat he lived every side of the vendor relationship: choosing security partners, working MDF and co-marketing programs, sitting through onboarding that worked and onboarding that did not, and deciding which vendors earned a place in his stack.

That operator experience is the foundation of his advisory work. Since 2025 he has advised AI, cybersecurity insurance, and IT security vendors on partner marketing, channel brand, onboarding, and go-to-market motions for the MSP and emerging channel ecosystem. His independent practice operates informally as Fort Point Advisory. He also serves as Vice President, Strategy and Channel Partnerships at DVBE Technology Colombia, a systems integrator delivering cybersecurity, infrastructure, and Smart City projects for government and enterprise clients.

Travis is an active voice in the channel. He serves on The Channel Company XChange Advisory Board (formerly Vice Chair of the NexGen Advisory Board), is a GTIA Member Champion, and has spoken at Canalys Forum, XChange Security, XChange NexGen, and GTIA ChannelCon. He is based in the San Francisco Bay Area and works with partners across North America and Latin America.

Why operator experience matters to a vendor

Most channel leaders come up through vendor sales or marketing. Travis came up running the business on the other side of the program. That changes what he notices.

MSP economics. He knows how margin pressure, contract terms, and service delivery costs decide whether a product gets sold.
How MSPs choose vendors. He chose them. Trust, ease of packaging, and support after the deal outweigh tier points.
Where programs break. Onboarding that never produces a first win, MDF that is too hard to claim, co-sell motions that exist only in a slide.
The language. MSPs hear vendor speak instantly. Messaging written by someone who ran an MSP lands differently.

Travis Woods speaking on stage at XChange Security — XChange Security

Career timeline

2025 to Present
Independent channel GTM advisor
Fort Point Advisory (independent practice)
Advises AI, cybersecurity insurance, and IT security vendors on partner marketing and go-to-market motions across MSP and emerging channel ecosystems.
- Leads channel brand engagements that turn a partner-facing narrative into programs partners can execute.
- Designs onboarding frameworks and partner campaigns that shorten time to value for MSP partners.
- Builds distributor and ecosystem relationships that support co-marketing, incentives, and partner engagement at scale.
2023 to Present
Vice President, Strategy and Channel Partnerships
DVBE Technology Colombia S.A.S.
Growth and strategy leader at a systems integrator focused on cybersecurity, IT infrastructure, and Smart City projects in Colombia.
- Builds vendor-aligned partner solutions for public sector and enterprise cybersecurity initiatives.
- Uses global technology partnerships to support multimillion-dollar government and infrastructure projects.
- Expands the LATAM presence through distributor relationships, channel readiness, and partner activation.
2023 to 2024
Chief Information Officer
Sprout Technology Group
Executive leader for technology strategy, partner-enabled go-to-market, and alliance-driven service innovation.
- Designed and launched a partner-enabled cybersecurity service funded through the AWS Enterprise Discount Program, giving MSP and SI partners a security offer to package and deliver.
- Aligned product, marketing, sales, and partner stakeholders around commercializing partner-delivered security services.
2009 to 2025
Founder and CEO
Fort Point IT
Founded and ran a profitable MSP and managed cybersecurity practice in San Francisco for 16 years.
- Grew recurring revenue 43% between 2019 and 2022 through channel partnerships and vendor alignment.
- Improved sales close rates by 80% with sales enablement and a co-sell motion built with vendor partners.
- Turned vendor enablement, MDF, and partner campaigns into new customer acquisition.
- Selected and ran security vendor partnerships from the partner side, including WatchGuard and Malwarebytes (ThreatDown).
2007 to 2009
Salesforce Administrator and Business Development Lead
Trilogy Integrated Resources
Implemented CRM automation and sales forecasting to improve pipeline visibility in public sector markets.