# Travis Woods

> Travis Woods helps cybersecurity, AI, and IT vendors accelerate go-to-market in the MSP channel. He builds the partner value story, program design, onboarding, enablement, and co-sell motions that move managed service providers (MSPs) and IT service providers (ITSPs) from signed partners to selling partners. He founded and ran Fort Point IT, a managed IT and cybersecurity provider, from 2009 to 2025, so he designs channel programs from the partner’s side of the table. He is based in the San Francisco Bay Area.

Vendors bring in Travis Woods when MSPs sign up but don’t sell. He ran an MSP for 16 years, so he builds partner programs, messaging, and co-sell motions from the side of the table that decides what actually gets sold.

Last updated: 2026-10-26

## Pages

- [Home](https://travis-woods.com/): Why vendors stall in the MSP channel, what changes, the Channel Clarity Process, ways to work together, and proof
- [How I help](https://travis-woods.com/services/)
- [Why Travis](https://travis-woods.com/about/)
- [Speaking](https://travis-woods.com/speaking/)
- [FAQ](https://travis-woods.com/faq/)
- [Contact](https://travis-woods.com/contact/)
- [Advisory boards](https://travis-woods.com/advisory-boards/)

## Full text

- [llms-full.txt](https://travis-woods.com/llms-full.txt): Every fact on this site in one plain-text file

## Contact

- Book a call: https://meetings-na2.hubspot.com/travis14
- LinkedIn: https://www.linkedin.com/in/traviswoods/
- Email: thattravis@icloud.com