Straight answers about Travis Woods, his background, and how he works with vendors and event organizers.
Travis Woods is a channel strategist and former MSP owner based in the San Francisco Bay Area. He founded and ran Fort Point IT, a managed IT and cybersecurity provider, from 2009 to 2025, and now advises cybersecurity, AI, and IT vendors on partner programs and MSP go-to-market strategy.
He helps technology vendors build channel programs that MSPs and IT service providers trust and adopt. His work covers channel go-to-market strategy, partner program design, onboarding and enablement, co-marketing, fractional channel leadership, LATAM expansion, and speaking at channel events.
He ran an MSP for 16 years. He has been the partner on the receiving end of vendor programs, MDF, onboarding, and co-sell motions, so he understands MSP economics, margin pressure, service delivery, and how MSPs actually decide which vendors to back. Vendors get that operator view built into their go-to-market.
The Channel Clarity Process is Travis Woods’ three-step method for fixing partner programs. Insight finds where partners lose trust or stall. Trust builds a partner narrative, messaging, and co-sell plays MSPs believe in. Activation turns signed partners into selling partners with enablement, incentives, and simpler partner journeys.
Cybersecurity vendors, AI companies, cyber insurance providers, and IT security vendors selling through MSPs, MSSPs, systems integrators, and distributors. Most are emerging vendors entering the MSP channel or established vendors whose partner programs are not producing engaged, selling partners.
Yes. He works as a fractional channel chief for emerging vendors that need senior channel leadership before they hire a full-time channel executive.
He serves on The Channel Company XChange Advisory Board (formerly Vice Chair of the NexGen Advisory Board), is a GTIA Member Champion, and advises HENNGE North America and Theo AI. He is a former member of the Pax8 Partner Advisory Council and the GTIA Channel Development Advisory Council.
Canalys Forum, XChange Security, XChange NexGen, GTIA ChannelCon, and the Channel Insider Podcast. He gives keynotes, joins and moderates panels, and leads partner focus groups.
Yes. He is Vice President, Strategy and Channel Partnerships at DVBE Technology Colombia, a systems integrator working on cybersecurity, infrastructure, and Smart City projects, and he helps vendors expand into LATAM through distributors and partners.
Among others, he was a WatchGuard partner and selected Malwarebytes (now ThreatDown) as a cybersecurity partner for Fort Point IT.
Book time directly at meetings-na2.hubspot.com/travis14, connect on LinkedIn at linkedin.com/in/traviswoods, or email thattravis@icloud.com.
The San Francisco Bay Area. He travels often for conferences and client work across North America and Latin America.
Yes. Alongside his advisory work, he is open to conversations about vendor-side executive roles such as VP of Channel, Head of MSP, or Chief MSP Officer at cybersecurity, SaaS, and infrastructure companies.
Start with a 30-minute conversation about where your partners stall and what it would take to get them moving.